FUNDRAISING EVENT:
planning, execution and impact
I co-founded an animal rescue with two partners, where we each brought unique strengths to the table. My contributions were branding, marketing, and team leadership.
My first priority was to develop the organization’s brand identity. This involved everything from the logo design to visual materials, ensuring our mission was communicated clearly and consistently. Additionally, I created both our main website and a specialized community site for volunteer coordination and communications, aiming to streamline operations and foster a community of dedicated supporters.
The First Fundraising Event: Planning and Preparation
Our first major fundraising event was a critical test of our ability to mobilize community support and resources. Organized around Valentine’s Day to align with our theme, the event combined a gift auction and dinner along with an award ceremony to increase attendance by recognizing individuals who made significant contributions to animal welfare in our community.
The event required thorough planning and a strategic approach. I created a project plan that covered every detail, from event concept to execution. Key tasks included negotiating with the venue, creating the marketing materials, setting up online registration, executing a large direct mail campaign and recruiting volunteers for various committees, such as gift acquisition, event registration, and 50/50 sales. Additionally, I sought out donations for gift baskets, put together the baskets, crafted decorations and centerpieces, and designed event signage, handouts, raffle tickets, and table signs, all while managing the logistics of the event.
Execution and Impact
The culmination of these efforts was a sold-out event that not only raised nearly $50k in net proceeds but also significantly boosted our visibility and impact in the community. This success underscored the importance of targeted marketing and event planning in building support for nonprofit initiatives, setting a strong foundation for the organization’s future endeavors.
